Beyond Your Greatest Expectations
Visit Medway
How we Defied Expectations of Medway and Transformed Every Moment into the Unexpected
Vision
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Our mission was to put Medway firmly on the map as a must-have destination where history, culture, and adventure collided.
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We needed to create a brand that surprised and captivated visitors, drive tourism and boost the local economy.
Ideas
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By channelling the spirit of local legend Charles Dickens, the concept of our brand Beyond Your Greatest Expectations challenged perceptions and dared visitors to explore Medway’s authentic experiences and events which deliver the unexpected every time.
Victory
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Using this united vision, we were able to rally over 50 stakeholders and deliver a toolkit empowering local businesses. It drove a 139% engagement surge through standout partnerships, proving Medway is a destination worth exploring.
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