Upon it all
Burton Upon Trent
Creating a Brand with Purpose.
Where heritage meets innovation, where community thrives, and where businesses, students, and visitors find opportunity. Our brand reflects this identity. Always moving forward, always flowing upon something greater. Burton upon Trent isn’t just a place on the map; it’s a mindset and a movement.
Vision
To shape a compelling and authentic place identity for Burton Upon Trent - one that celebrates its brewing heritage, embraces its creative spirit, and positions it as a vibrant destination for residents, visitors, and investors alike. Our vision was to create more than a logo or campaign: a living brand that reflects Burton’s people, place and progress.
Ideas
We crafted the place narrative and story for Burton upon Trent that balanced warmth with ambition, bringing back the destination’s iconic status as the brewing capital of Britain, nostalgic but forward-facing, reflecting Burton as a hub for business, innovation, and cultural experiences.
The place narrative led to our bold new brand and toolkit, which supported and shaped Burton’s story further visually and verbally. We embraced the ‘Upon’, where other destinations had dropped it. The place name itself led to our premise of the power of three, a brand language that is dynamic and experience driven, succinct headlines that could be recreated with ease and gave the place a renewed sense of attitude. Our flexible brand assets lives across town signage, digital platforms, events, and investment campaigns, unifying the town and region under one memorable visual language.
Our brand film conveyed the people, place and progress. With authenticity at the heart of the narrative we sourced, cast, and worked with local talent and key stakeholders including attractions, F&B, key community and faith groups and the football club. With Local Artist Joel Foster provided the backing track for the film.
Take a look for yourself
Burton ToolkitVictory
The key success of the place brand was how seamless it has been adopted by stakeholders and residents, launching at the town’s acclaimed Sonic Boom Festival, giving the residents and town a new sense of pride.
Over 50 stakeholders and partners engaged and actively using the brand.
Increased visibility of Burton Upon Trent as a destination for tourism, inward investment, and cultural activity.
Future-proofed branding: adaptable, recognisable, and powerful enough to carry Burton confidently into the next decade.
The stories are always unfolding, see more
Place For Everyone
Vivid Everywhere
Skipton
Skipton
Halton Destination Strategy & Marketing
Halton Borough Council