Skipton
Vision
To develop a new placemaking strategy and brand for Skipton and Craven, supporting the town’s vision to become a thriving, vibrant place, appealing to all age groups, particularly younger people and families as a place to live, work and visit.
Deliverables
Placemaking strategy
Brand Identity
Brand and Campaign Toolkit
Custom Typeface
Photography & Video Content
Advertising Campaign
Social Media Campaign
Website Design
Ideas
Highlighting the ‘to’ within Skipton, enabled us to build the strength of recognition as the Gateway to the Dales, and widen the appeal of Skipton not only as a visitor destination, but also as an inspiring place to live, work and study.
Victory
We built a bold and sustainable brand to welcome a new wave of locals, workers, and adventurers to Skipton. Making it no longer just a stop off, it's a thriving place to explore and call home.
Top bank holiday destination. Packed with charm from cobbles to castles
Happy at Home Index: The 2nd happiest place in the UK, 2023
The 6th best place to live in the UK, 2024
It was an absolute pleasure to meet and work with Vivid as a crucial party within of our brand steering group, we were really impressed with your strategic and creative thinking, along with the innovative ways you’ve found to engage with different audiences in the consultation processes. We look forward to launching and evolving Skipton’s placemaking strategy and brand with you.
The stories are always unfolding, see more
Place For Everyone
Vivid Everywhere
Halton Destination Strategy & Marketing
Halton Borough Council
Upon it all
Burton Upon Trent