For Times Like These
Visit Greenwich
- Website visitgreenwich.org.uk
Vision
To raise awareness of the Royal Borough of Greenwich - the home of time - as a great destination to visit and stay during the off-season.
Deliverables
Placemaking and Destination Strategy
Stakeholder Engagement
Brand Identity
Brand and Campaign Toolkit
Photography & Video Content
Advertising Campaign
Social Media Campaign
Website Design
Influencer Marketing
PR and Launch Event
Ideas
‘For Times Like These’ can only be found in Greenwich. We unified and created a brand plus collaborative campaign with all the major stakeholders, accommodation providers and attractions within the Royal Borough of Greenwich & Woolwich, including The O2, Uber Boat by Thames Clippers, City Cruises, Royal Museums Greenwich, Old Royal Naval College, along with the Borough’s Hotels including DoubleTree Hilton, Marriot Bonvoy, Zedwell, Ibis and Intercontinental to maximise our overnight and extended stay campaign message. Launching with strong bank of content and largely partner channels (73%) and paid for digital and OOH (33%).
Victory
62
Collaborative Partners
37,000,000+
Impressions
53:1
Campaign ROI
225,000+
Hits to the website
450,000+
Engagements with the campaign on digital
400,000+
Video & Audio Listens
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For Times Like These
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