Day 14: Your words mean nothing…

You have spent hours crawling through pre-built templates, and you have launched your website. It is nice, it has your logo on it, some fitting words about you, your business and what you do, and you have finally decided to publish some blog posts. You have chosen a topic and spent time curating the perfect article and hit publish, you have shared it on your social networks, that is great, the 10 people that see it will enjoy reading it. But what if it could do better?

Most template driven websites focus on customisation, there are a ton of options, everything from changing colours to increasing spacing, this is great if you are not 100% sure what you are after. But what it does give you, is bloat. All those options must be stored somewhere, and unfortunately, your readers (or more importantly, potential readers) suffer because of it, that bloat creates a slow website, and who hates slow websites more than users? That is right, Google. Your rankings will be affected by a slow website, meaning less people will see your lovely, curated blog posts.

A well thought out website should have accessibility, content, users, and SEO in mind. All of these will benefit from well lightweight, semantic foundations. If your content is not doing as well as you thought it would, this could be why.

So, when we say “your words mean nothing…” they mean nothing if no one can find or read them.