Results
Add at least one objective or 3+ KPIs to see recommendations.
Recommended KPI shortlist
If you only track 5 things, track these. Based on the objectives you pasted.
Measurement readiness
Whether the KPI set is measurable with typical analytics and pixel tracking.
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Mismatch severity
How far the current KPI list drifts from what the objectives require.
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Risk flags
Common reasons reporting fails (too many KPIs, vanity bias, missing outcome signals).
Objectives classified
How the tool interpreted the objectives you pasted. If it’s wrong, edit the objective wording and recheck.
KPI check
Each KPI is classified as recommended, proxy, misaligned, or unknown — with better alternatives where needed.
| KPI | Status | Why | Better alternative | Measurability | Tag |
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“Platform-only” means it exists inside ad platforms; “Analytics-only” means it’s GA4-first; “Cross-channel” works across channels where measurable.
What to instrument
Practical setup checklist to make the recommended KPIs measurable (GA4 + pixels assumed).
Guardrail triggers
Directional “if this happens, investigate” checks. Not targets — just early warnings.
Reporting cadence
A simple rhythm that prevents overreacting to noise, while still catching issues fast.
Definitions and formulas
Alignment gets easier when everyone means the same thing.
Assumptions
This is a decision support tool. It maps objectives to a KPI stack and measurement requirements.
- Objectives are classified by keywords and intent signals (confidence shown).
- GA4 + pixels assumed. Some KPIs still need additional setup (e.g. purchase value, offline conversions).
- Recommendations are cross-channel by default; platform-only KPIs are labelled.
- Outputs are designed to reduce KPI sprawl and prevent “vanity metric” reporting.