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The Creative Consultancy

Brand Colour CO2 Calculator.

Estimate the relative energy and CO2 impact of brand colours across digital and DOOH, using impressions and an OLED informed model of how different colours draw power.

Use this for like for like comparison between palettes. Darker colours and less blue heavy hues usually draw less power on OLED style screens. Outputs are indicative, not a carbon audit.

Assumptions include 10 seconds per impression, 50% of screen area covered by the colour, and a fixed grid factor. Adjust inputs for scenario comparison.

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