The Creative Consultancy

Campaign Kill-Switch Calculator.

Estimate whether a campaign is still earning attention or now delivering diminishing returns. Get a decisive recommendation, and the low value impressions and CO2e you could avoid by acting sooner.

Campaign name / label Results show once you add a campaign name. Channel Creative format Weeks live so far Total impressions delivered so far Performance momentum Simple on purpose. Use directional judgement, not perfect reporting. Creative refreshed in the last 14 days Planned extra weeks if you let it run Used to estimate what you might waste by continuing unchanged.

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