Tools
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Brand Colour CO₂ Calculator.
Estimate the relative energy and CO₂ impact of brand colours across digital and DOOH, using impressions and an OLED-informed model of how different colours draw power. -
Campaign Attention & Concept Impact Comparator.
Compare different campaign concepts on attention delivered versus estimated energy and CO₂ impact, using simple energy coefficients per asset type. -
Landing Page Impact.
Estimate the energy and carbon impact of a landing page based on page weight, media and monthly views. -
Campaign Duration vs Burn Tool.
Estimate when a campaign is likely to hit diminishing returns, and what “letting it run” could cost in low-value delivery and CO₂e. -
Image to Message Ratio Checker.
Estimate whether your creative is visually heavier than your message requires and what you could save by simplifying. -
Production Carbon Calculator.
Understand the carbon footprint of advertising across video and photography projects. Estimate and mitigate the environmental impact of production activities using our calculator. -
Campaign Kill-Switch Calculator.
Estimate whether a campaign is still earning attention or now delivering diminishing returns. Get a decisive recommendation, and the low value impressions and CO2e you could avoid by acting sooner. -
Copy Readability & Performance Estimator.
Paste headlines, body copy or campaign messaging and get a quick view of reading time, reading age and complexity. -
Objective-to-KPI Mapper.
Get a recommended KPI stack, what to instrument, reporting cadence, mismatch fixes, and a copy-paste summary for decks.