Two Minutes of Chat & an Early Screening
Cheshire and Merseyside Cancer Alliance (CMCA)
Vision
Any increase in proportion of cancers detected at stage 1 or 2 due to an increase uptake in screenings for Cervical, Breast and Bowel Cancer.
Any increase in awareness of the signs of Cervical, Breast and Bowel cancer within the borough of Halton.
Increase in knowledge of where to go for a screening for each of the cancers within Halton.
Increase in knowledge of screening eligibility in Halton for each of the cancers.
Targeting working class communities around Halton, with the following age groups.
Cervical Screening
25-64 year olds
Breast Screening
50–71 year olds
Bowel Screening
50-74 year olds
Ideas
Conversations happen everywhere, every day with people having on average 27 conversations a day. With so few of those conversations being about early detection and diagnosis of cancer.
Our vision was to encourage and normalise conversations in day-to-day settings; from the pub, café, to the sofa or the park with friends and family.
Films
Cervical Screening
Breast Screening
Bowel Screening
Victory
1,300,000+
Impressions
938,167
Reach
71,737
Engagements
Best Health Campaign
Best Not-For-Profit Campaign - Purpose-Driven
Best work by an agency
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