We’re Shortlisted for Best Digital Marketing Campaign at the Northern Digital Awards 2026

We’re excited to announce that our “Summer Is a Big Deal” campaign for Visit Peak District & Derbyshire and Visit Derby has been shortlisted for Best Digital Marketing Campaign – Travel/Leisure at the Northern Digital Awards 2026 hosted by Don't Panic Events.

Designed to inspire affordable adventure and boost staycation demand across Derby and the Peak District, the campaign blended authentic user-generated content with targeted digital media, SEO-focused content and a dedicated microsite. The result was a high-impact, multichannel campaign that connected with families and day-trippers looking for value during the summer season.

“Summer is a Big Deal” delivered strong, measurable results, including over 2 million impressions, 48,000+ clicks, a 20% uplift in web traffic, and an estimated £273,941 in economic value generated through campaign-driven bookings and visits.

Being shortlisted is a fantastic recognition of the creativity and collaboration behind the work, and we’re proud to stand alongside brilliant campaigns from across the North. A huge thank-you to our partners and contributors who helped bring this project to life.

Roll on awards night!